Fifty Shades of Grey is the first of a trilogy of novels by author E L James, and its raunchy nature has sent readers flocking to sex shops and elsewhere in an attempt to emulate the kinky scenes.
The book, dubbed ‘Mummy Porn’, has given middle-aged, middle-class women across the world permission to get more experimental in the bedroom. The explosive popularity of the book seems to have convinced readers that it is OK to experiment as everyone is doing it, and lingerie and sex toy shops are benefiting hugely.